How to find the market for business printing with the printer?
The previous article, business printing, uses the printer.
I will continue with the article. How do I find the market for printing products with the printer?
What should we do to be able to sell our products printing?
Please let me here before we market our products printing, there are some points that should be the item we note:
1. Print printer capability
2. Print speed printer
3. Design Capabilities
4. Market Needs Campaign
With the above points, we can define the product market we are printing with the printer.
Print Printer Capabilities
As the owner of the printer, at least we are familiar with the ability to print quality printer. By knowing the quality of our print printer, means that we dare to compete with the print quality problems. Most of the print engine with the large gradation is block printed. Gradation for the printer is printing dot. If the printer prints the results we have been good, means that the printer can print the results or is approaching the quality of the print engine.
Printer Print Speed
A fundamental weakness of the printer is the print speed. To date, the inkjet printer can not match the speed of the print engine. With the speed of the printer print, we can calculate the number of orders we are able to do each day. But do not lose heart. With the ability to print speed is not so fast, we have a market that until now could not be done by large machines (such as Komori, Heidelberg, oliver etc).
Design Capabilities
The advantages of printing with a printer, a print job directly from the computer can be printed by the printer. Without going through a long process for the machines of printing (such as Komori, Heidelberg, oliver etc), must go through the process of separation film, and the film plate, and then printed by a machine. Process with the necessary machinery of needed design software that can divide the separation film such as Corel Draw, meanwhile, with the printer. We do not require the special program, no direct print design. So even less ability to design our experts. Not a problem because the design is printed directly to the printer. Its machine can directly print scanner. Very easy and practical and most people the program photoshop.
Promotion Requirements
this is important, for now with the global recession. Campaign for the product, by the company with the budget will be adjusted budget. And the needs of the campaign in print media such as brochures and other print related will was not first anymore. This is the market that actually needed by the printer. Because the machine is not capable of printing because it is a long process, result in the selling price. With a small order of the print engine is not able to sell cheap.
Conclusion so with our printer, we are able to face competition with big printing machine, the needs of small market orders. With the selling price of the same print engine. Order a small profit can be huge. How?













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